Research Customers and Markets
- Increased internet and social media usage. Dubai has a high internet penetration rate and residents are very active on social media. This makes content marketing an ideal way to reach new audiences.
- A desire for more localized content. Previously, companies in Dubai relied on repurposing content created for Western audiences. Now, companies are creating content targeted specifically at customers in the UAE and GCC regions.
- Growing demand for information. Residents and tourists in Dubai have an increasing appetite for information on products, services, lifestyle topics, and more.